Tag: Philippine Elections
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The Sentimental Masks of Marcos and Robredo
Abstract How is charisma generated and transformed in the 2022 Philippine Presidential elections? This paper weighs in on the critical discussion of propaganda and political branding, using melodrama and political emotion as lenses to examine the rivalry between Leni Robredo and Ferdinand Marcos, Jr. These two candidates enacted charismatic leadership within online spaces and reworked…
Geronimo Cristobal 